Imagine this:
You’ve just launched your first digital product on Superset. You wake up, check your phone, and boom—five people bought it overnight. You didn’t hop on a single sales call. No DMs. No awkward discounting. Just… sales.
Now here’s the kicker: each of those sales was for $49.
It didn’t feel like a lot.
But stack that up over a month, and it’s a $1,500/month revenue stream you don’t have to think about every day.
This is the magic of an entry-level offer done right.
Let’s break it down.
Why Entry-Level Products Matter (Even if You’re “High-Ticket”)
A lot of coaches think in extremes.
“I charge $300/month for 1-on-1. I can’t sell a $40 plan.”
You can. And honestly, you should.
Because not every customer is ready for a $300/month transformation. But almost everyone is ready to spend $25–$60 on something that helps them feel healthier, stronger, or more confident right now.
The truth is: entry-level products are the front door to your coaching business. They build trust, create buy-in, and give future clients a taste of what it’s like to work with you.
The Sweet Spot for Pricing
We’ve looked at the data. Hundreds of Superset coaches have launched products in the last year—and the ones that sell the most consistently land between $25 and $60.
Here’s what that range gets you:
- Under $25: Feels cheap. Buyers wonder if it’s worth anything.
- Over $60: Risky. Now they’re weighing you against hiring a trainer.
- $25–$60: Just right. A no-brainer price that screams “I want this.”
The exact price depends on a few things:
- Your audience – Gen Z vs. working professionals? Price accordingly.
- Your offer – A 4-week beginner strength plan vs. an in-depth 12-week cut.
- Your brand – A trusted voice can justify $59. A new face might do better at $29.
But remember: $49 is the hero here. It’s simple, rounded, and sells like sneakers on Black Friday.
Where This Fits In Your Funnel
Let’s talk business. Your Superset product isn’t just a random PDF on the internet—it’s your digital handshake. Here’s how it fits:
- Attract – Someone sees your TikTok or IG post → visits your bio.
- Convert – They see your $39 “4-Week Home Workout Plan” → buy.
- Ascend – You follow up, offer more support → upsell to group or 1-on-1.
- Repeat – Rinse and repeat. Now you’ve got a system.
You don’t need a million followers. You just need the right offer—and a clean path from first click to first purchase.
TL;DR (Too Lazy; Don’t Rewind)
- Price your first product between $25–$60.
- $49 is the Goldilocks zone for most Superset coaches.
- Use it to attract, convert, and upsell future clients.
- Entry-level = trust builder. It’s the handshake, not the wedding ring.
One Last Thing…
It’s easy to overthink this stuff. But the best coaches on Superset didn’t launch with the perfect offer. They launched with a good offer—and made it better over time.
So here’s your permission:
Launch it. Get it on the shelf. Make your first $40 while you sleep.
And if you need help pricing or naming your product, we’re here.
Just send us a message.
👉 Start your 14-day free trial today
