If you’re looking to create new revenue streams for your coaching business, Superset makes it simple to turn your workouts into products you can sell on-demand.
Whether you’re launching a new fitness challenge, selling a standalone program, or offering a lower-commitment option for potential clients, Superset’s Products feature is built to help you scale your business.
In this guide, we’ll walk you through how to build and sell an on-demand product, and show you why one-time programs are the smarter play for your business.
Build Your Program
Start by opening Superset Sheets.
You can create your program from scratch, or save time by using one of our prebuilt templates. Either way, you’ll be able to customize the program to match your coaching style and goals.
Once your program is ready, hit Save and Assign. When prompted, select On-demand product.
Set Up Your Product
Make your product stand out with a few quick details.
- Cover image: Choose something that represents your program well.
- Product name: Keep it clear and compelling.
- Price: Set your rate (we recommend pricing in the $20-$60 range).
- Bonus content: Add extra value with resources or affiliate links.
When you’re done, click publish. That’s it. Your program is live and ready to sell.
One-Time Programs FTW
We designed Products for coaches who want to sell smarter, not harder. Here’s why one-time programs are your best move:
Higher Lifetime Value per Customer
A single program sale can outperform a low-cost subscription. Example: a 12-week program sold for ~$100 upfront beats the ~$60 you might earn from a $20/month subscription over three months.
Built-In Upsell Moments
One-time programs create natural endpoints, which are perfect opportunities to:
- Upsell to 1:1 coaching
- Offer follow-up programs (like “Volume 2”)
- Re-engage with clients with a new challenge
Less Maintenance, More Scale
Subscriptions require constant updates to avoid churn. One-time programs let you focus on quality and scale your offerings without the stress.
A Proven System
Think of your products like a book series: each program builds trust and leads clients to their next step with you.
Products vs. Coaching Tools
Superset offers two ways to power your business: Coaching tools for ongoing clients, and Products for one-time program sales. Here’s a quick side-by-side to help you choose the right path:
|
Coaching Tools |
Products Add-on |
| Best for |
Ongoing coaching |
One-time program sales |
| Monthly cost |
$0 (Base) / $19 (Pro) |
$19/month |
| Client billing |
Pay-per-active-client |
None |
| Transaction fee |
4% per transaction |
12% per sale |
Pro tip: Transaction fees can be passed to your clients or absorbed by you.
The Products add-on is perfect if you want to:
- Sell a standalone workout program
- Launch fitness challenges for your audience
- Capture leads who aren’t ready for 1:1 coaching
- Monetize at scale without per-client fees
With Products, you pay a flat monthly fee and only a small fee per sale. Unlike our competitors, your customers won’t count toward your active client total.
Ready to Get Started?
Activate the Products add-on in your Superset account and start selling today. Build once, earn forever, and grow your business on your terms.
Start earning with Superset.